Last week, we wrote about how Google Replay can help marketers. In addition to Google Replay, Google also indexes and even shows social media content in searches. So does Bing and Yahoo!.
As an example, look at this search for FDA in Google, incorporating Twitter. Not only does it supply search results from Twitter, news sites, and other industry sites, but also a section of results titled: “Latest Results for Twitter FDA”.
According to MarketingSherpa:
“Social media exerts a growing influence on search engine results pages, and marketers who have integrated social media in their SEO strategies are already seeing the benefits. Early movers are attracting more inbound links and claiming more page-one real estate. We’re diving into the details of social/SEO integration in this two-part Special Report.”
From the same report, Marketing Sherpa also makes note of the following 4 trends:
Trend #1. Search engines are increasingly indexing social content
Trend #2. Social media builds inbound links
Trend #3. Search and social data complement each other
Trend #4. On-site social media is a powerful content generator
How can you take advantage of this?
Certainly, search engine marketing, and specifically SEO has earned its place in the marketers toolkit, and social media is embedding deeper and deeper hooks into the same toolkit. Due to its discoverability, and relative ease of creation and distribution, it is vital that social media be part of an integrated strategy. Word of caution, before you start setting up and developing content for you social media channels, make sure to first articulate the job of digital for your brand / product.
Related posts:
- Hospitals and Social Media
- How Fortune 100 Companies Are Using Social Media
- Tips for Listening, Engaging and Measuring for Social Media
- How Google Replay Can Help Marketers
- Consumers Rely More on Social Media. Marketers Beware.
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