Radian6 released a GREAT new eBook titled “Social Media Listening, Measurement, and Engagement Primer“.

Below are some of our key takeaways. Make sure to download the full eBook, or read through the embedded version below.

Why Listen?

Consider “listening” as your market research. It will inform the development of your social media strategy, including optimal audience, prime network, and key technologies to help you achieve your goals. The eBook provides additional information on effective listening tactics.

Why Measure?

Social media should be measured like any other business, communication, training or marketing tool. Doing so can help refine future efforts, as well as prove business and financial value. The report gives further information, including how to best do this.

Why Engage?

It is easier to share negative brand / product impressions than ever before, and “people like me” are considered a top resource. Harnessing the power of peer engagement is an essential part of every social media campaign, and a key part of any digital strategy.

What other tips do you have?

Related posts:

  1. How Fortune 100 Companies Are Using Social Media
  2. Hospitals and Social Media
  3. How Social Media Can Enhance SEO
  4. Consumers Rely More on Social Media. Marketers Beware.
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2 Responses to “Tips for Listening, Engaging and Measuring for Social Media”

  1. Teresa Basich says:
    06/04/2010 at 7:34 am

    Hey there!

    Thank you so much for downloading and sharing our eBook! You summarized the value of listening, measurement, and engagement perfectly in your takeaways. The definition of “engagement” is definitely an individualized one tailored to each company, but the foundations of listening to what’s being said on the web and analyzing that information to make decisions as to where to go next is key to making the most of this crazy social web.

    Thanks again for sharing! We’re so glad you found our eBook valuable. :)

    Cheers,
    Teresa Basich
    Content Marketing Manager, Radian6
    @TeresaBasich

    reply

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