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A Viral Workplace Wellness Program

There are a lot of workplace wellness programs… ours just happens to be free, fun, and incredibly viral. In an effort to instill healthier eating and lifestyles into our company, we identified a way to incorporate fun, emotional connections, and social pressure to create a viral workplace wellness program The concept: “Go potty, move your body” Execution: Use Fit Deck cards to randomly choose a new work out everyday. Use...

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Motivating Adherence in Healthcare by Creating Purpose

Motivating Adherence in Healthcare by Creating Purpose

Certainly, Daniel Pink’s book and talk about what DRIVES people centers on motivation in the workplace. But there are some valuable lessons in this talk that have clear connections to improving adherence? It might sound strange, but if you relate Mr. Pink’s talk to improving healthcare, there is a key-takeaway that can help: We need to instill purpose and motivation into the importance of adherence. Trying to manage blood...

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Top Ten Targets for Wireless Medicine

Top Ten Targets for Wireless Medicine

According to The Economist, “mobile phones have made a bigger difference to the lives of more people, more quickly, than any previous technology.” And mobile technology is still evolving. Globally, researchers and corporations are leveraging this evolving technology to make exciting advancements in healthcare. At a presentation at TEDMED, Eric Topol updates the world on the “Wireless Future of Medicine“, and how it...

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Hospitals and Social Media

Hospitals and Social Media

Ed Bennet compiled a wonderful list of how Hospitals are using social media. As can be seen on the graph below,  of 540 Hospitals that have a social media presence, there are 227 YouTube Profiles, 419 Twitter Accounts, 316 Facebook Pages, and 67 Blogs. While some hospitals are on multiple social media platforms, others are on none. More often than not, a Hospital with a Facebook page, YouTube profile or Blog also has a Twitter account....

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Twitter or Facebook: Where to Focus Your Attention

Twitter or Facebook: Where to Focus Your Attention

You have a limited budget and a limited amount of time. Should you focus your attention on Twitter or Facebook? The answer to this question is (of course)… “It depends“. It depends on a variety of factors, with the most important being your specific objectives and goals. To help filter your response, we recommend three core questions What are you trying to accomplish? Who are you trying to reach? What is the best place...

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What Google Buzz Means for Marketing

What Google Buzz Means for Marketing

Google introduced Google Buzz today, successfully integrating social media into email. This seems like a perfectly logical combination, and in fact, GMAIL is not the first to attempt this. Currently, Facebook is working on an email client to rival GMAIL by integrating email into its social media platform. Google co-founder Sergey Brin on hand for the launch of Google Buzz Photo: REUTERS Naturally, the launch of Buzz creates a flurry of...

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