The challenge of marketing against social media grows. A recent study by Knowledge Networks and MediaPost show brand perceptions and purchase decisions for 38 million in the U.S. are now influenced by social media. The study reported high levels of influence: 23.1 million discover new brands or products through social media (up 22% from 2010) 22.5 million use social media to learn about unfamiliar brands or products (up 9%) 17.8 million...

Marketers are battling a new dilemma against the changing methods of information. In the high-paced world of technology, maintaining a meaningful presence will ask for unfamiliar methods to stay relevant, and pharmaceutical marketers are feeling this challenge the most.  Technology has evolved to provide almost all the information a doctor or patient would want to know, when they want it, from wherever they are. This includes drug...

Cymbal Interactive just launched a new white paper and online presentation articulating an approach to help healthcare companies identify the job of digital for their brands and products. You can read the white paper, Accelerating the Buying Cycle, or view the presentation to see how digital can help you. Filled with compelling statistics and insight, we are confident this paper and presentation can help you refine your marketing...

A recent survey released by Knowledge Networks shows that healthcare providers are readily adopting electronic health records and other digital technologies, including mobile. One of the key takeaways from the research, as noted by Jim Vielee, Senior Vice President at Knowledge Networks, is that “marketers must adjust to the needs of plugged-in, increasingly busy doctors in everything they do – from the platforms they use for...

How are mobile application stores (and the apps within) changing and creating opportunities for marketers? Jupiter Research released a new white paper that predicts the growth of app stores, and apps within, and provides some very relevant information as to where opportunities are to better reach and engage potential customers. You can sign-up for the study and download the white paper at Juniper Research online. The most compelling...

Radian6 released a GREAT new eBook titled “Social Media Listening, Measurement, and Engagement Primer“. Below are some of our key takeaways. Make sure to download the full eBook, or read through the embedded version below. Why Listen? Consider “listening” as your market research. It will inform the development of your social media strategy, including optimal audience, prime network, and key technologies to help...