The challenge of marketing against social media grows. A recent study by Knowledge Networks and MediaPost show brand perceptions and purchase decisions for 38 million in the U.S. are now influenced by social media. The study reported high levels of influence: 23.1 million discover new brands or products through social media (up 22% from 2010) 22.5 million use social media to learn about unfamiliar brands or products (up 9%) 17.8 million...

Marketers are battling a new dilemma against the changing methods of information. In the high-paced world of technology, maintaining a meaningful presence will ask for unfamiliar methods to stay relevant, and pharmaceutical marketers are feeling this challenge the most.  Technology has evolved to provide almost all the information a doctor or patient would want to know, when they want it, from wherever they are. This includes drug...

Cymbal Interactive just launched a new white paper and online presentation articulating an approach to help healthcare companies identify the job of digital for their brands and products. You can read the white paper, Accelerating the Buying Cycle, or view the presentation to see how digital can help you. Filled with compelling statistics and insight, we are confident this paper and presentation can help you refine your marketing...