The challenge of marketing against social media grows. A recent study by Knowledge Networks and MediaPost show brand perceptions and purchase decisions for 38 million in the U.S. are now influenced by social media. The study reported high levels of influence: 23.1 million discover new brands or products through social media (up 22% from 2010) 22.5 million use social media to learn about unfamiliar brands or products (up 9%) 17.8 million...

A recent survey released by Knowledge Networks shows that healthcare providers are readily adopting electronic health records and other digital technologies, including mobile. One of the key takeaways from the research, as noted by Jim Vielee, Senior Vice President at Knowledge Networks, is that “marketers must adjust to the needs of plugged-in, increasingly busy doctors in everything they do – from the platforms they use for...

How are mobile application stores (and the apps within) changing and creating opportunities for marketers? Jupiter Research released a new white paper that predicts the growth of app stores, and apps within, and provides some very relevant information as to where opportunities are to better reach and engage potential customers. You can sign-up for the study and download the white paper at Juniper Research online. The most compelling...

Juniper Research recently launched a new report, “Mobile Healthcare Opportunities – Monitoring, Applications & mHealth Strategies 2010-2014“. There are some very compelling statistics in this report, and also some interesting conclusions for stakeholders other than healthcare providers. Like many other trends showing a rapid growth of mobile and wireless medicine, this report further proves an exciting opportunity for...

According to The Economist, “mobile phones have made a bigger difference to the lives of more people, more quickly, than any previous technology.” And mobile technology is still evolving. Globally, researchers and corporations are leveraging this evolving technology to make exciting advancements in healthcare. At a presentation at TEDMED, Eric Topol updates the world on the “Wireless Future of Medicine“, and how it...