Ed Bennet compiled a wonderful list of how Hospitals are using social media. As can be seen on the graph below,  of 540 Hospitals that have a social media presence, there are 227 YouTube Profiles, 419 Twitter Accounts, 316 Facebook Pages, and 67 Blogs. While some hospitals are on multiple social media platforms, others are on none. More often than not, a Hospital with a Facebook page, YouTube profile or Blog also has a Twitter account....

It comes as no surprise that technology used for marketing in the healthcare vertical lags behind some of the other verticals. Consumer electronics, by its very nature, tends to be on the cutting-edge, while other industries, like consumers goods, tends to be lag. According to Forrester research, healthcare’s interactive spend is fairly low, especially when compared to financial services, travel, and retail. On the below graph by...

You have a limited budget and a limited amount of time. Should you focus your attention on Twitter or Facebook? The answer to this question is (of course)… “It depends“. It depends on a variety of factors, with the most important being your specific objectives and goals. To help filter your response, we recommend three core questions What are you trying to accomplish? Who are you trying to reach? What is the best place...

Google introduced Google Buzz today, successfully integrating social media into email. This seems like a perfectly logical combination, and in fact, GMAIL is not the first to attempt this. Currently, Facebook is working on an email client to rival GMAIL by integrating email into its social media platform. Google co-founder Sergey Brin on hand for the launch of Google Buzz Photo: REUTERS Naturally, the launch of Buzz creates a flurry of...