The challenge of marketing against social media grows. A recent study by Knowledge Networks and MediaPost show brand perceptions and purchase decisions for 38 million in the U.S. are now influenced by social media. The study reported high levels of influence: 23.1 million discover new brands or products through social media (up 22% from 2010) 22.5 million use social media to learn about unfamiliar brands or products (up 9%) 17.8 million...

Marketers are battling a new dilemma against the changing methods of information. In the high-paced world of technology, maintaining a meaningful presence will ask for unfamiliar methods to stay relevant, and pharmaceutical marketers are feeling this challenge the most.  Technology has evolved to provide almost all the information a doctor or patient would want to know, when they want it, from wherever they are. This includes drug...

A recent survey released by Knowledge Networks shows that healthcare providers are readily adopting electronic health records and other digital technologies, including mobile. One of the key takeaways from the research, as noted by Jim Vielee, Senior Vice President at Knowledge Networks, is that “marketers must adjust to the needs of plugged-in, increasingly busy doctors in everything they do – from the platforms they use for...

How are mobile application stores (and the apps within) changing and creating opportunities for marketers? Jupiter Research released a new white paper that predicts the growth of app stores, and apps within, and provides some very relevant information as to where opportunities are to better reach and engage potential customers. You can sign-up for the study and download the white paper at Juniper Research online. The most compelling...

Yesterday, at the Google I/O Conference, Google announced the Google Chrome Web Store. This is a HUGE initiative and has a few immediate implications for marketers: Web apps means that there is yet another channel to extend marketing efforts and provide value to consumers – between mobile apps, table / iPad apps, and now the centralization of Web apps, applications are almost a necessary component of any marketing program User...

Google Replay is an enhancement to the current Google Search tool “Replay” that allows you to find information / posts / updates posted through social media channels. According to the Google Blog, “you can zoom to any point in time and ‘replay’ what people were saying publicly about a topic on Twitter“. This tool will be very beneficial to marketers and publicists who do not have access to expensive...